Head of Competitive Insights
Zoom
Head of Competitive Insights
Marketing (MK)
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Head of Competitive Insights
- R17699
- Remote, United States
- Marketing (MK)
- Full time
What you can expect
The Head of Competitive Insights is a technical leadership role within Zoom's PSI (Product Solution & Industry) Marketing team, focused on delivering deep competitive intelligence and strategic market positioning that drives value for Product Marketing, Product Management, and Sales & GTM teams. This role combines hands-on technical analysis with team leadership, managing a team of competitive architects while personally driving advanced competitive research, threat assessment, and strategic differentiation initiatives.
You'll serve as the strategic partner for understanding competitive landscapes through proven competitive intelligence methodologies, analyzing technical product capabilities, and translating complex competitive dynamics into actionable business intelligence. In an era where AI is transforming competitive intelligence, you'll leverage emerging technologies and methodologies to enhance traditional analysis while maintaining strategic rigor in your approach.
About the Team
Zoom is the leader in modern enterprise video communications, with an easy, reliable cloud platform for video and audio conferencing, collaboration, chat, and webinars across mobile devices, desktops, telephones, and room systems.
Responsibilities
Team Leadership & Technical Direction
Lead Competitive Architects Team: Build, develop, and mentor a small team of competitive architects and technical analysts, fostering excellence in competitive intelligence and technical analysis
Technical Strategy: Set technical research priorities, allocate specialized resources, and ensure alignment with product and engineering roadmaps
Competitive Intelligence & Technical Analysis
Deep Technical Competitive Analysis: Conduct comprehensive technical evaluations of competitor products, APIs, architectures, and capabilities across video, collaboration, and communication platforms
Competitive Architecture Mapping: Lead technical teardowns, feature comparisons, and architectural assessments to understand competitive positioning and identify differentiation opportunities
Threat Assessment: Monitor emerging competitors, disruptive technologies, and market shifts that could impact Zoom's technical leadership
Strategic Intelligence & Positioning
Strategic Framework Application: Apply competitive intelligence methodologies including Porter's Five Forces, war gaming, four corners analysis, and other strategic frameworks to assess competitive positioning
AI-Enhanced Intelligence: Leverage AI and emerging technologies to transform traditional competitive intelligence practices, implementing new tools and methodologies that enhance analysis speed and depth
Competitive Battlecards: Develop and maintain technical battlecards, competitive positioning frameworks, and sales enablement materials for complex technical evaluations
Win/Loss Technical Analysis: Lead technical aspects of win/loss analysis, focusing on product capabilities, technical requirements, and competitive technical objections
Market Disruption Monitoring: Track patent filings, technical publications, and emerging technologies that could reshape the competitive landscape
Product & Engineering Partnership
Product Strategy Support: Partner with Product and Engineering teams to inform roadmap decisions based on competitive technical intelligence
Technical Requirements Analysis: Analyze competitor technical specifications, performance benchmarks, and architectural approaches to identify gaps and opportunities
Innovation Intelligence: Monitor competitive R&D activities, technical hiring patterns, and technology investments
Sales & Technical Enablement
Third-Party Vendor Management: Interface with external vendors and research firms to conduct specialized competitive evaluations, technical assessments, and market analysis when internal resources require augmentation
Technical Sales Support: Provide competitive technical intelligence for complex enterprise deals and technical evaluations
Competitive Training: Develop technical training programs for sales engineers and solution architects on competitive positioning
What we're looking for
Experience: 8-12 years of experience in competitive intelligence, technical product management, or engineering roles, with 4+ years managing technical teams
Technical Leadership: Track record of leading technical analysts, competitive architects, or similar specialized technical roles
Technical Expertise: Deep understanding of video/audio technologies, cloud architectures, APIs, SaaS platforms, and enterprise communication systems
Competitive Intelligence Discipline: Deep expertise in competitive intelligence methodologies, strategic analysis frameworks (e.g. Porter's Five Forces, war gaming, four corners analysis), and advanced intelligence gathering techniques
Analytical Skills: Advanced technical analysis capabilities with experience in performance testing, architectural evaluation, and technical documentation
Strategic Analysis: Experience applying strategic frameworks and competitive intelligence best practices to drive business decisions
AI & Technology Adaptation: Demonstrated ability to leverage AI tools and emerging technologies to enhance competitive analysis and intelligence gathering
Industry Certifications: Professional certifications in competitive intelligence (e.g., SCIP certification) or strategic analysis preferred
Competitive Architecture: Experience with technical competitive analysis tools, benchmarking frameworks, and architectural assessment methodologies
Salary Range or On Target Earnings:
Minimum:
$126,500.00Maximum:
$276,700.00In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value.
Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience.
We also have a location based compensation structure; there may be a different range for candidates in this and other locations
At Zoom, we offer a window of at least 5 days for you to apply because we believe in giving you every opportunity. Below is the potential closing date, just in case you want to mark it on your calendar. We look forward to receiving your application!
Anticipated Position Close Date:
Ways of Working
Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.
Benefits
As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn for more information.
About Us
Zoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.
We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment.
Our Commitment
At Zoom, we believe great work happens when people feel supported and empowered. We’re committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know—we’re here to support you at every step.
If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed.
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