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Product Marketing Manager, Hybrid Work

Zoom

Zoom

Marketing & Communications, Product
Remote · United States
Posted on Saturday, October 7, 2023

Zoom Video Communications is looking for a Product Marketing Manager to join our Employee Experience Product Marketing team. This role will be focused on elevating Zoom’s Modern Hybrid Work strategy and narratives through launch themes and GTM strategies that differentiate Zoom within the market. In this cross-functional role, you will work closely with our product, competitive, and go-to-market teams to create compelling campaigns and enablement tactics that showcase how Zoom can help businesses reimagine the way they collaborate across teams and locations while supporting flexible workstyles. You will report to our Global Lead, UCaas Product Marketing.

Your role:

  • Strategy: Be a key leader along with counterparts from sales and product in driving and meeting goals to position Zoom as a leader in modern hybrid work. Set go-to-market strategies for key initiatives, product growth efforts, and launches.

  • Modern Work Expert: Be the expert in flexible modern work and how our Zoom One and Zoom Spaces solutions such as Meetings, Whiteboard, Workspace Reservation, and Intelligent Director can solve business pain points. Fully understand executive, facilities, and IT decision-maker buyers, the different workstyle types and needs, the competitive landscape, key differentiators, and opportunities globally.

  • Storytelling: Build key themes, value propositions, and narratives by audiences to showcase the value of our products and customer benefits.

  • Content: Lead the GTM teams on the content direction for campaigns, websites, blogs, webinars, and other demand-gen vehicles. Roll up your sleeves to make sure cross-functional teams have updated key messaging documents, videos, presentations, datasheets, white papers, battle card contributions, and other assets.

  • Enablement and Pipeline Generation: Work closely with the sales and partner enablement, channel marketing, and customer success teams on strategies and content to meet business goals, support pipeline generation programs create champions within the organization.

  • Project Management: Lead and project manage cross-functional initiatives for key product launches and activities. Set KPIs and success metrics, deliverables, and due dates to drive impactful outcomes. Provide executive readouts and updates for top business initiatives and launches.

  • Events: Build in-person and virtual event messaging and content around thought leadership and our products. Present in webinars, virtual events, and on stage at Zoom and industry events.

You have:

  • Bachelor’s Degree / MBA (preferred)

  • 5+ years of professional experience in product marketing for a SaaS company

  • Experience in the collaboration/rooms/facilities space ideal

  • You have excellent leadership skills and are successful in matrixed organizations

  • You are analytical and like to use data to identify opportunities and drive impactful results

  • You’re a pro at positioning and building differentiated messaging and assets

  • You’re humble and have a natural curiosity to always learn more

  • You are comfortable presenting in front of executives

  • You are a team player and have strong interpersonal skills

  • BONUS POINTS: You are located proximally to our San Jose, CA or Denver, CO office to live the hybrid life

Salary Range or On Target Earnings:

Minimum:

$88,300.00

Maximum:

$209,600.00

In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value.

Information about Zoom’s benefits is on our careers page here.

Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience.

We also have a location based compensation structure; there may be a different range for candidates in this and other locations.

About Us

Zoomies help people stay connected so they can get more done together. We set out to build the best video product for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.

We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Here, you’ll work across teams to deliver impactful projects that are changing the way people communicate and enjoy opportunities to advance your career in a diverse, inclusive environment.

Explore Zoom:

We believe that the unique contributions of all Zoomies is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. Zoom is proud to be an equal opportunity workplace and is an affirmative action employer. All your information will be kept confidential according to EEO guidelines.

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