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Senior Product Marketer - Workvivo

Zoom

Zoom

Marketing & Communications, Product
Cork, Ireland
Posted on Thursday, September 14, 2023

We are looking for an experienced product marketing leader with high sales acumen and storytelling abilities. Someone strategic that understands the big picture. A great communicator with the talent to simplify complex products into sharp value-driven narratives that resonate. Someone able to lead projects and collaborate with cross-functional teams. Someone that knows how to execute and deliver quickly without getting overwhelmed.

Responsibilities:

  • Messaging - Develop sharp product positioning and messaging and effectively communicate the value proposition of our products to target audiences.

  • Enablement - Craft and maintain high-quality sales enablement material and train the sales teams on using it

  • Collaborate with product management and CS teams to conduct market research, customer insights, and competitive analysis to inform product strategy and market opportunities.

  • Create and execute product launches, including marketing collateral, website and promotional activities.

  • Develop and manage customer-facing marketing campaigns to drive product awareness and drive engagement.

  • Create ROI models and helps sales build business cases for prospects to drive sales

  • Lead customer-facing events and webinars to showcase product features and benefits to prospects and customers.

  • Brief industry analysts


Skills required:

  • Minimum 5 years of experience in product marketing working with sales and product teams

  • Deep understanding of B2B SaaS products.

  • Excellent storytelling skills, with the ability to articulate complex concepts in a clear and compelling manner.

  • Technical skills and an ability to understand the product at a PM level

  • Results-oriented mindset with a focus on driving business impact and achieving measurable goals.

  • A good speaker with the ability to articulate and inspire

We believe that the unique contributions of all Zoomies is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. Zoom is proud to be an equal opportunity workplace and is an affirmative action employer. All your information will be kept confidential according to EEO guidelines.

At Zoom, we care about our employees, their families, and their well-being. As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. To view our benefits, click here.

About Us

Zoomies help people stay connected so they can get more done together. We set out to build the best video product for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.

We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Here, you’ll work across teams to deliver impactful projects that are changing the way people communicate and enjoy opportunities to advance your career in a diverse, inclusive environment.

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