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Head of Demand Generation - Workvivo



Sales & Business Development
Boston, MA, USA · Remote
Posted on Tuesday, September 12, 2023


Workvivo is a Digital Employee Experience Platform that brings workplace culture to life and empowers employees to be heard and feel included, no matter where they work. We are committed to our customers, obsessed with improving employees’ working lives, and driven by results. From automotive, technology, manufacturing, logistics, finance, and everything in between, we roll out the Workvivo platform to diverse organizations across the globe to enhance their employee experience.

Workvivo is part of Zoom, an all-in-one intelligent collaboration platform that makes connecting easier, more immersive, and more dynamic for businesses and individuals. Zoom technology puts people at the center, enabling meaningful connections, facilitating modern collaboration, and driving human innovation.

About this opportunity:

As the Head of Demand Generation with Workvivo, you will be the quarterback of the entire company pipeline number and be responsible for helping us grow faster. This role will report to Workvivo’s Head of Marketing and lead growth marketing and sales development teams that are firmly in “build-it” mode, giving you the opportunity to make a big impact.

You will be pivotal in scaling the company from €20M to €100M in ARR in the next two years by orchestrating high-impact, scalable, and predictable growth channels. This is a leadership role that demands a data-driven, results-focused individual with a strong sales acumen, ideally from a company just a few years ahead of us. If you’re ambitious, process-oriented, and eager to drive the company’s growth engine, we want to hear from you.


  • Oversees the strategy and execution of of demand generation to drive pipeline growth and accelerate revenue for the company from €20M → €100M ARR

  • Systematically transform high-impact initiatives into scalable, predictable growth channels

  • Know our growth engine like the back of your hand to analyze performance, forecast revenue, and identify areas for optimization

  • Steer the ship for our SDR and BDR teams, building the outbound engine plus making sure that they’re effectively qualifying inbound leads and moving them through the sales cycle

  • Be a leader who can build and shape an exceptional team, guiding their development, and fostering a culture of high performance and continual learning


  • 12+ years of related experience, including 3+ years growing, building, and managing sales and marketing teams

  • Proven experience in building and scaling demand generation for a B2B SaaS startup

  • Strong sales acumen, with a sales-led GTM background

  • Experience in B2B SaaS, selling to enterprises

  • Data-driven and excellent at assessing funnel performance, revenue forecasting, and planning

  • Experience building enterprise growth engines through paid / outbound / ABM / events

  • Has grown up through demand gen with the ambition of becoming a world-class leader

  • Process oriented - strong at scaling initiatives into predictable growth channels

  • A leader with a history of building strong teams

Salary Range or On Target Earnings:





In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value.

Information about Zoom’s benefits is on our careers page here.

Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience.

We also have a location based compensation structure; there may be a different range for candidates in this and other locations.

About Us

Zoomies help people stay connected so they can get more done together. We set out to build the best video product for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.

We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Here, you’ll work across teams to deliver impactful projects that are changing the way people communicate and enjoy opportunities to advance your career in a diverse, inclusive environment.

Explore Zoom:

We believe that the unique contributions of all Zoomies is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. Zoom is proud to be an equal opportunity workplace and is an affirmative action employer. All your information will be kept confidential according to EEO guidelines.