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Director, Performance & Paid Marketing

Wealthfront

Wealthfront

Marketing & Communications
Palo Alto, CA, USA · Remote
Posted on Thursday, January 18, 2024
Wealthfront is seeking an experienced Director of Performance and Paid Marketing to drive our digital marketing efforts. As a leader in the financial technology industry, Wealthfront empowers individuals to take control of their financial futures through high interest saving, automated investing and financial planning. The ideal candidate will bring a proven track record of strategizing, executing, and optimizing performance marketing campaigns to accelerate user acquisition, engagement, and client / asset growth.
The ideal candidate is analytical and has extensive experience developing and executing marketing strategies. The candidate should also have people management experience, with a track record of leading small, nimble teams. He/she is well-versed in quantitative and qualitative marketing analytics and can build a culture of insight-driven decision making. He/she will also partner closely with leaders across Data Science & Engineering, Product Marketing, Lifecycle Marketing, Consumer Research and Creative to deliver on our goals.
We’re a remote-friendly team and open to candidates from the US and Canada.

Responsibilities:

  • Partner with performance marketing teammates to oversee end-to-end marketing campaign strategy across various digital marketing channels such as paid search, paid social, display advertising, and affiliate marketing. (From ideation to creation to launch to measurement, and ongoing optimizations.)
  • Manage and optimize marketing budgets to ensure efficient allocation and maximum ROI.
  • Partner with the Sr. Director of Performance Marketing to develop and lead performance and paid marketing strategy in alignment with Wealthfront's business goals, focusing on client acquisition, engagement, and conversion optimization.
  • Collaborate closely with cross-functional teams including Data Analytics, Design, Engineering, and Product Marketing to ensure seamless execution of marketing initiatives.
  • Lead a small team of performance marketers - providing mentorship, guidance, and fostering a culture of innovation and continuous improvement.
  • Monitor key performance metrics, analyze campaign effectiveness, and generate actionable insights to drive data-driven decision-making. Partner closely with Data Science and Data Engineering to improve the measurement framework.
  • Present paid marketing performance and insights to cross-functional and executive teams on a regular basis.
  • Stay current with industry trends, emerging technologies, and competitive landscape to identify new opportunities for experimentation and scaling.

Qualifications:

  • Bachelor's degree or higher.
  • 7+ years of performance / growth marketing experience in a B2C environment (consumer tech experience with a high growth company is a plus).
  • 5+ years of experience leading and developing growth strategies across channels and audiences, with a heavy focus on: paid search, paid social, affiliate marketing, video / display advertising.
  • 5+ years people management experience, including hiring, mentoring and organizational design.
  • Demonstrated success in planning, executing, and optimizing performance marketing campaigns, resulting in significant user acquisition and revenue growth.
  • 3+ years experience managing awareness and consideration campaigns is a strong plus.
  • Proven examples of impactful projects translating data into actionable insights and strategic recommendations.
  • Expert knowledge with performance marketing platforms, ad networks, and analytics tools (e.g., Google Ads, Facebook Ads Manager, Google Analytics, Affiliate Marketing Platforms).
  • Personal finance knowledge/experience is a big bonus, but not required.
  • Knowledge of compliance and regulatory considerations within the financial services industry is a plus, but not required.
Estimated annual salary range: $190,000 - $215,000 USD plus equity and a discretionary bonus. Benefits include medical, vision, dental, 401K plan, generous time off, parental leave, wellness reimbursements, professional development, employee investing discount, and more!
About Wealthfront
Wealthfront started with the ambition to transform the investment advisory business, with the goal to unlock access to high quality investment advice for millions who were underserved by the traditional institutions. We built one of the first automated investment products that allows you to invest in a personalized portfolio of thousands of companies in seconds for a remarkably low fee. We then expanded. We now work with partner banks to offer exceptional banking features through a Wealthfront Brokerage Cash Account, which makes it remarkably easy for people to automate their finances end-to-end and eliminated the hassle of money management, all of which resulted in attracting more than $50 billion of our client’s hard earned money, pioneering the robo-advisor category and transforming the broader industry. And yet, we have a long way to go to achieve our mission to build a financial system that favors people, not institutions.
Wealthfront’s vision is to make it delightfully easy to build long-term wealth on your own terms. This vision is more relevant than ever because millions more people are getting into the market early and investing their hard earned savings in a handful of stocks. While this is a great way to start, it is inconsistent with building long-term wealth. We want to empower young investors to expand their horizon, and easily explore and execute on a wider range of investing strategies, make informed investment decisions that are consistent with their values and beliefs while also making it effortless to grow and compound their savings exponentially in a way that’s transformational to their lives and their long-term future.
For more information please visit www.wealthfront.com.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Please review our candidate privacy notice.