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Director of Event Marketing

Hello Heart

Hello Heart

Administration, Marketing & Communications
United States · Remote
Posted on Tuesday, June 11, 2024

About Hello Heart:

Hello Heart is the only digital therapeutics company to focus exclusively on heart disease, the leading cause of death for U.S. adults. Through a connected device and mobile app that uses AI, behavioral science, and personalized digital coaching to drive lifestyle changes, Hello Heart empowers people to embrace healthier behavior, which can reduce the risks of high blood pressure and heart disease. It also helps users catch blood pressure readings that are extremely high and encourages them to talk to their doctor to identify potential risk in time. Validated in peer-reviewed studies and trusted by leading Fortune 500 companies, Hello Heart is easy to use and works alongside an employer’s benefits ecosystem. Founded in 2013, Hello Heart is a member of the American Heart Association’s Innovators’ Network and is part of the CVS Health Point Solutions Management program. Hello Heart is backed by leading VCs including Stripes, Khosla Ventures, IVP, Blue Run and Resolute. Visit www.helloheart.com for more information.

We are growing rapidly and are looking for a Director of Event Marketing to build and evangelize Hello Heart’s corporate events strategy. We are seeking a passionate leader who understands how events contribute to sales and marketing goals as well as company strategic initiatives. The ideal candidate must be a strategic advisor to sales and marketing teams but also able to roll up their sleeves and get the job done.

You will work with a cross-functional team of leaders to drive and execute event strategy with key players across marketing, strategic alliances, and sales - establishing vision, process, and ROI. Your work will have a measurable impact on the growth of Hello Heart. This hands-on role will require you to understand and manage the details of event strategy, planning, and execution including creating a compelling presence at a myriad of events.

This person will report to the head of enterprise marketing and will manage a team of event specialists.


  • Define a holistic event strategy and annual program budget that aligns with the company’s goals
  • Set the vision for compelling event presence and experiences
  • Collaborate with executives and team leaders across the company on strategic, high-visibility events
  • Work with various stakeholders in creating event-related content, including presentations, booth messaging, and more.
  • Create a standardized process, budget, and planning (staff, giveaways, etc.) for events
  • Work closely with operations to track event ROI and contribution to the company’s KPIs
  • Create, maintain, and communicate a detailed calendar of events
  • Experience developing strategic event programs and taking them to market including annual budget management and planning on behalf of multiple departments
  • Demonstrable understanding of all event marketing and planning phases including promotions, traffic drivers, staff training, logistics, KPIs and metrics.
  • Experience with contract negotiations and world-class vendor selection
  • Be the “go to” person for all marketing-related activity related to Hello Heart, partner, and industry events, both in-person and virtual
  • Flex your creative muscles and work cross-functionally on creative imagery and promotions for events
  • Coach a small team of event specialists

The ideal candidate will have:

  • Strategic Thinker - create a vision for how to effectively and uniquely position Hello Heart at industry events
  • Stellar Communication skills - clarity and conciseness in all written and verbal communication
  • Hustle - ability to meet goals with sleeves rolled up - always finding a way to get things done with a sense of urgency and drive
  • A Drive to Collaborate - articulate a vision to teams, collaborate with cross-org stakeholders, deliver feedback, and everything in between
  • Left/Right Brain Balance - can balance creativity/innovation with analytics/data
  • Low Ego - it doesn’t fit through the door here
  • Organized/Project Management - effectively manage multiple projects and timelines for different stakeholdersPersonal Desire to Change the Lives of Others - mission-driven with high integrity
  • Independence - ready to thrive in an environment based on freedom and responsibility
  • Travel flexibility; travel may reach up to 50%
  • Negotiation skills - stellar ability to negotiate contracts and select world-class vendors


  • 7+ years of event marketing experience
  • 3+ years of people management and coaching experience required
  • 3+ years in digital healthcare and high growth tech strongly preferred
  • Proven success driving both virtual and face-to-face events
  • Experience working with HLTH, Conference Board & similar conferences preferred
  • Experience in a scaling company is a must
  • Bachelor’s degree required; MBA a plus
  • Experience with enterprise tools, including Salesforce, Google Suite, Pardot, Asana

Hello Heart has a positive, diverse, and supportive culture - we look for people who are collaborative, creative, and courageous. Oh, and if you want to see some recent evidence of the fun things we do at Hello Heart, check out our Instagram page.