Sr. Creators & Influencers Strategy Manager
Gametime
About the Role
At Gametime, creators are a core growth lever - not just a distribution channel. We’re looking for an Sr. Creator & Influencers Strategy Manager to lead and scale our creator ecosystem across UGC, influencers, brand ambassadors, and organic social, driving both mobile performance outcomes and brand connection. You’ll sit at the intersection of brand, creative, social, and performance, ensuring creator-led content drives impact across the funnel - from installs to fan connection and cultural relevance.
What Your Impact Will Be
- Lead Gametime’s creator relationship strategy across UGC, influencers, and brand ambassadors for paid and owned channels in support of both conversion and brand-building company objectives.
- Source, negotiate, brief, and own end-to-end the direct relationships with creators, fostering deep relationships with partners and energizing them to represent the Gametime brand.
- Partner with Creative and Growth to build a forward-looking and scalable UGC program through sourcing tools, direct outreach, and inbound creator interest to create a reliable, high-performing content engine.
- Partner closely with Performance Marketing to turn creator content into mobile-first UGC that drives IPM and CPI improvements, using data to guide creator selection and creative iteration.
- Build and operationalize an analysis framework for asset-level performance across both growth and brand initiatives, informing go-forward strategy for concepting, budgeting, briefings, and creator negotiation and retention decisioning
- Collaborate with brand strategy, creative, organic social, and content teams to develop creator-led concepts, campaigns, and activations that support launches, partnerships, and cultural moments.
- Develop and nurture Gametime’s Creator Community, fostering long-term creator advocacy and repeat partnerships beyond one-off campaigns.
- Partner with Marketing and Creative Ops to establish clear workflows for creator briefing, asset delivery, approvals, and handoff across paid and organic channels to enable speed and scale.
What We’re Looking For
- 7+ years of experience in influencer, creator, or UGC marketing.
- Proven experience sourcing, negotiating, and managing creator relationships directly for both performance and brand objectives
- Strong understanding of UGC for mobile performance, including IPM, CPI, and creative testing.
- Experience working cross-functionally with brand, creative, social, and performance teams.
- Hands-on experience with creator sourcing platforms (e.g., Aspire) and direct outreach.
- Strong creative instincts paired with a data-driven mindset.
- Passion for sports, music, comedy, and live events—and the role creators play in culture.
Nice to Have
- Experience in mobile apps or consumer marketplaces.
- Experience building or managing a creator ambassador or community program.
- Comfort operating in fast-moving, test-and-learn environments.
At Gametime pay ranges are subject to change and assigned to a job based on specific market median of similar jobs according to 3rd party salary benchmark surveys. Individual pay within that range can vary for several reasons including skills/capabilities, experience, and available budget.
Gametime is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, veteran status, sex, parental status, gender identity or expression, transgender status, sexual orientation, national origin, age, disability or genetic information. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.