Company Description

Copper is a rapidly growing financial empowerment company on a mission to narrow the economic gap by making earning money universally accessible and truly rewarding. We’ve topped the app store charts at #16, and raised over $42M in funding from tier one investors. Did you know that nearly 80% of adults in the U.S. live paycheck to paycheck?

Opportunity to be on the ground floor of a well funded startup nearing profitability

We are a fast growing technology startup that is well funded and part of a small percentage of companies nearing profitability and growing very quickly. This means your direct work will get implemented on a large consumer scale.

Role Description

This is a full-time, remote role for a Lifecycle Specialist. The Lifecycle Specialist will be responsible for managing customer engagement campaigns, analyzing user behavior, and implementing retention strategies. They will collaborate with marketing, product, and customer success teams to develop and optimize customer journeys using data-driven insights. Reporting KPIs and monitoring campaign effectiveness will also be key components of this role.

Once a user lands in Copper, your work takes over. You own the lifecycle that turns a first-time user into a daily habit, and a daily habit into a user who keeps earning across more of what Copper has to offer.

What you will do

• Build and deploy push, email, in-app, and SMS campaigns end to end in Customer.io
• Set up segments, journeys, and branching logic from briefs you're handed
• Run A/B tests. Set them up, monitor them, call the winner, move on
• Pull weekly performance into a dashboard the growth team and the CEO can read at a glance
• Partner with engineering on event tagging, webhook issues, and data flow
• Keep the campaign calendar clean and flag conflicts before they ship
• QA every send before it goes out

Who you are

We want someone who runs toward the work. You don't wait for permission to fix something broken. You see a campaign that could be sharper and you raise your hand. You'd rather ship, learn, and iterate than sit in a meeting debating the perfect plan.

You're early in your lifecycle career and hungry to get better at it fast. Copper is the place for that. You'll sit next to the strategy every day, ask why we're running the plays we're running, and over time earn the room to call some of them yourself. The ceiling here is what you make it.

What you bring

• 3 years of hands-on Campaign Management and Lifecycle Marketing experience at a consumer app.
• Daily reps in Customer.io. You know the segment builder, the broadcast flow, the campaign canvas, and webhooks
• Data Analysis and Reporting skills, including experience with analytics tools.
• Strong understanding of customer retention and engagement strategies.
• Proficiency with CRM platforms and automation tools.
• Excellent communication and collaboration abilities to work across teams.
• Problem-solving mindset with an ability to work in a dynamic, fast-paced environment.
• Excellent communication and collaboration abilities to work across teams.
• Sharp eye for QA. You catch the broken deep link before it ships
• Basic SQL is a plus, not a must
• Gaming, rewards, fintech, or consumer subscription background is a strong plus

What we offer

• Equity in a fast-growing consumer app
• Health, dental, vision
• A seat on a small growth team where your work moves DAU and revenue